How long does a website design last before it no longer meets its purpose? Should you get a new design every couple of years or is it a lot more fluid than that? In truth this question is rather like asking how long a piece of string is. Some websites outlast others and still do a grand job of connecting with...
We often hear advice from people saying we should all get more involved in social media. As advice goes it is pretty good – but only when it comes to getting started in the first place. Lots of people who want to promote their business and raise its profile have ended up getting started on social media sites but not...
If you’re self employed you’re probably used to doing a lot of things for yourself. Maybe you started out in business with a shoestring budget and had to do everything on your own because there was no real way of hiring anyone to help out in any way. Whatever the situation might be, things may have changed. Once you get to...
No matter how good your business was to begin with, there is every chance you’ll get stuck in a rut eventually. Some ruts are borne out of success, where you end up achieving what you set out to with your business and not touching it because it works. This leads you to settle, and that can mean getting into a...
This is a question many people ponder over when it comes to writing content for their sites. It doesn’t matter whether it is a blog post, an article, a web page or anything in between. Should it take fifteen minutes, an hour, two days or anything else? In truth there is no firm answer to this question. In fact the question...
How important would you say creativity is when it comes to developing your business? Would you say it is the most important aspect of all, the tool that enables you to stand out among the crowd of competitors who are jostling you at every opportunity? Or would you say it doesn’t really have much bearing on what you do from...
Twitter, LinkedIn and Facebook – three of the most popular and often used social media sites for business people and entrepreneurs across the web. Are you one of them? With so many corporate entities and businesses making the most of these social media sites today, it would be a crime not to join them. Social media can be intimidating when you...
Sometimes it doesn’t matter how much preparation you put into creating a website or blog and getting traffic to it. Whatever you do there are times when you simply can’t seem to get the visitors you want. Some people simply give up when they get to this stage. But this is the point where you need to remember that not everything...
If you’re not, it’s time to get a new one. Even the best logos need freshening up every now and then, so if you’ve had yours for a long time (or worse, you don’t have one at all) think about getting a new one you can be proud of. Logos are tricky to pin down when it comes to choosing one...
Recent years have seen an explosion in the number of smart phones in use in the UK and beyond. More of us are also using devices like iPads to get online without having to resort to switching on our computers to do so. This means that your website has to be able to cope with being seen in different ways on...