Most people online today know what SEO means. But the importance of search engine optimisation can be underestimated. While it is true that some sites have succeeded despite having no sense of SEO in their content, many others have failed for the same reason. This is why it pays to make sure you do ‘get’ SEO. Search engine optimisation is a...
There is a saying that goes something like this: “If you continue to do what you’ve always done, you’ll carry on getting what you’ve always got.” How true that is. But lots of people will stride out into the early days of 2012 and follow that adage without even realising it. It might be that your business didn’t achieve what you...
Blogs can be extremely powerful traffic generators and money spinners. But they can also fail miserably. Which category would you put your blog into? Even if you have reluctantly admitted that your blog fits better in the second category than the first, it’s not too late to do something about it. There is an affliction in blogging that we might call...
It hardly seems possible that another year is nearly over. But here we are, looking back on 2011 and looking ahead to the promise of 2012. We have had a fantastic 2011 at Ratio7 and would like to take this opportunity to thank our wonderful clients for making it so. Have a Merry Christmas and a Happy New Year. The Ratio7 Team....
It hardly seems possible that another year is nearly over. But here we are, looking back on 2011 and looking ahead to the promise of 2012. There is no doubt that 2011 has been a tough trading year for many people. But whether you include yourself in that description or not, there couldn’t be a better time to look ahead...
If you read this part of our website on a regular basis, you’ll know that we have written about the advantages of multiple revenue streams before. But just as other revenue streams can dry up, so can internet revenue streams. The trick is in knowing what to do when this happens. Multiple revenue streams are always the best way to earn...
A business blog without a purpose is like the proverbial ship without a rudder. It heads off to find new lands and experiences, but it doesn’t stand much chance of actually getting there. If it does find something worthwhile it will be due to chance more than anything else. So how can you make sure your business blog has a focus,...
Most businesses are inspiring to us when we first get them up and running. But during difficult times it can be hard to find the same inspiration that got us started. It’s natural to feel like this from time to time, but it doesn’t mean you should be worried about the future. In fact it can be the best time to...
Over the last few months we have been working on the branding & website in the build up to the Magna Carta 800th Anniversary in 2015 on behalf of HCL. Work included: branding, logo development, website design & development, interactive elements and copywriting. View our portfolio to see the results....
The internet age has given every business far more ways in which to communicate with their potential customer base. But sometimes you need a little help in making that connection, especially if you’re using a brand new method you’re not familiar with to get the message across. Take video production for example. Most of us aren’t familiar with the skills and...