People seem to have very different opinions on what money means when it comes to their business. Some people are reluctant to put money into their online venture because they think of it as a gamble. Why invest money in a website when you may not get a single penny in return? It’s true that you can start making money from...
Yesterday I took a much needed day off and headed into London to do some photography and to generally recharge my design batteries. Now I'm a creature of habit so I started off my day as I always do by visiting one of my favorite coffee shops in Shaftsbury Avenue. I discovered this place a few years ago with a friend...
There is no doubt that the internet has become the focus of all our lives over the past decade or so in particular. This has led to many new and exciting ways to promote your business. You can have a website, you can have countless social media accounts and you can have a blog. There is plenty more you can...
A brand is the image of a business. It’s amazing how we can take a shape, a colour or a clever idea and combine them to create something that people will instantly recognise. The best brands are world famous. A successful brand is something that every company and business strives to achieve. But what do you do when you gain that...
More and more businesses are realising that e-newsletters are a wise way to build their business. Not only do they keep your business name in the forefront of your customers’ minds, they also generate more sales over the short and long term. It’s understandable that you might feel nervous about committing to a regular newsletter. After all every single one has...
A blog is, by definition, all about you. At least it is if it’s a personal blog. But that doesn’t mean you should put any less work or effort into it than you should with a blog designed to promote your company or business. A lot of people want to earn money from their blog, and why not? If you could...
Your website is a window onto the world – a window through which potential customers can look to find what they need. It almost seems as if everyone knows what a good website should look like, but actually designing one and getting the right mix of words and images is a lot harder than you think. Images speak a thousand words,...
If there is one thing that many webmasters try to get done on their own, it’s copywriting. It doesn’t matter whether that means coming up with blog posts, articles or content for their website, they want to do it all themselves. It seems to be the one thing they’ll cobble together in a hasty half hour while they pay the...
Hop on the internet and it won’t take you long to find reams of information about logos. What makes a good one? When is it time to change an old logo and revamp it into something new and more modern? How do you know if you’ve got a real stinker? Logos are one of the things we do here at Ratio7....
Now this is a complex question that has many answers. For starters you can make money in two ways from any blog – either directly or indirectly. Directly would mean putting links and adverts on your blog. When someone clicks on them you earn some cash. Indirectly means setting up a blog that is connected to your business. You might...