A business blog without a purpose is like the proverbial ship without a rudder. It heads off to find new lands and experiences, but it doesn’t stand much chance of actually getting there. If it does find something worthwhile it will be due to chance more than anything else. So how can you make sure your business blog has a focus,...
Most businesses are inspiring to us when we first get them up and running. But during difficult times it can be hard to find the same inspiration that got us started. It’s natural to feel like this from time to time, but it doesn’t mean you should be worried about the future. In fact it can be the best time to...
People seem to have very different opinions on what money means when it comes to their business. Some people are reluctant to put money into their online venture because they think of it as a gamble. Why invest money in a website when you may not get a single penny in return? It’s true that you can start making money from...
A blog is, by definition, all about you. At least it is if it’s a personal blog. But that doesn’t mean you should put any less work or effort into it than you should with a blog designed to promote your company or business. A lot of people want to earn money from their blog, and why not? If you could...
Now this is a complex question that has many answers. For starters you can make money in two ways from any blog – either directly or indirectly. Directly would mean putting links and adverts on your blog. When someone clicks on them you earn some cash. Indirectly means setting up a blog that is connected to your business. You might...
Research undertaken by Universal McCann in 2008 revealed that there were around 184 million active blogs available on the Internet. Since then, the popularity of blogging has accelerated rapidly - to the point where accurate figures have not as yet been obtained for 2009-2011, this would suggest that blogs are not a passing phase. So why exactly do people love blogging...
Online entrepreneur Charles Duncombe has released information about the shocking state of spelling on websites. Following an in-depth analysis of website figures, it has been revealed that the use of bad spelling can actually cut online sales by half. This news is rather worrying - to put it mildly! So what exactly is going on here? Are we forgetting the basics...
If you have a profile on Facebook, Twitter or Myspace, you will no doubt have encountered ‘text speak’. In fact, it’s very hard to miss – more and more people seem to be adopting this strange new way of ‘talking’ online. And it’s not a new occurrence, from the minute we could send texts via our mobiles, we looked for...
Google dominates the Internet. Their search engine is a universally used and understood tool. Most of us don't even understand the scope of Google's business ventures. Google started off (in 1998) and continues with this mission: "organize the world‘s information and make it universally accessible and useful". And, as you'll see in the video below, they say every decision is based...
Of all the breakout companies in the technology/innovation economy of the last 30 years, Apple stands alone and small business owners and non-profits can learn a great deal from Apple's success story: Don't overlook small details. The iPad2 has been deemed less impressive than the awesome SmartCover designed for it. Keep things simple. Apple's most successful products (iPod, iPhone and the iPad) are all very minimal....