Type "branding agency Hertfordshire" into Google and you'll find both us and our competitors making the same point. Developing your brand doesn't have to be ridiculously expensive, but you should be willing to put in some decent investment to make it distinct; also ensuring it stands the test of time and maximises the chances of your business being perceived as high-quality. You should be prepared to invest...
If you're a Hertfordshire-based business looking for a local web designer, you have plenty of options. Which one should you choose? There are a number of factors to take into account. Have they been in business long? What work have they done on their portfolio? How much do they charge? (Always get quotes from different providers and compare them to make...
So you're looking to brand, or rebrand, your company… Who do you hire to take on your project? There are a number of options available to you, such as approaching a freelancer, or an agency. Are there any differences? If so, what are the pros and cons of each? Is there an ideal option? As one of the top searches for “branding agency...
Here's a common occurrence here at Ratio7: The phone rings and we get someone asking about their plans to redesign their company website. We chat about it, and typically, they like what they hear. But more often than not, something like this will be said to us during the course of the conversation: “I'm really keen for us to redesign our website. I...
There are many self-proclaimed designers out there. Some of them are terrible. Others are better. In our day, where there are easily-accessible online learning resources and widely-diffused design technologies (e.g. Adobe Cloud), many self-taught types aren't that bad at all. But what sets a great designer apart from a good one? You might be surprised to hear that it isn't necessarily...
How do companies typically communicate the value and nature of their brand? It could be any kind of company, but let's just take lawyers as an example. The essence of brand communication in a company normally goes along these lines: “We have some of the most experienced lawyers in town, with outstanding expertise and qualifications in family law, property law and inheritance law. They’re knowledgable, friendly,...
How well do you understand the difference between benefits and features? If you think they are both pretty much the same, you might not be achieving the results you want to get with your marketing campaigns. Let’s say you have a product that is designed to clean carpets quickly and effectively and get out any stain you care to think of....
Outsourcing seems to be one of the most frequently used words online today. Lots of things can and are outsourced by businesses on a daily basis. Are you outsourcing anything, and if not, should you be? Good examples of frequently outsourced services are web design, writing and virtual assisting. Different businesses have different requirements but they can very often save money...
How long does a website design last before it no longer meets its purpose? Should you get a new design every couple of years or is it a lot more fluid than that? In truth this question is rather like asking how long a piece of string is. Some websites outlast others and still do a grand job of connecting with...
If you have stuck with the same website design through thick and thin, the chances are pretty good that you might be getting tired with it. And if you are getting tired of it you can be sure your web visitors will be as well. The trick is to know when it is time to change and renew things for the...