Some people think all they need to do is to whack up a website and wait for the customers to come rolling in. Of course in reality things are very different. You might get some if you apply a casual approach to creating a website, but you won’t get as many as you would from a more targeted approach. The best...
There was a time – a good few years ago now – when all you had to do to get online was to whack up a very simple website with a very basic design. Nowadays of course all this has changed. It’s not enough to have a website anymore – you have to have a site that looks good, feels good...
Your website is a window onto the world – a window through which potential customers can look to find what they need. It almost seems as if everyone knows what a good website should look like, but actually designing one and getting the right mix of words and images is a lot harder than you think. Images speak a thousand words,...
Hop on the internet and it won’t take you long to find reams of information about logos. What makes a good one? When is it time to change an old logo and revamp it into something new and more modern? How do you know if you’ve got a real stinker? Logos are one of the things we do here at Ratio7....
If you’ve ever started a new business, or have been involved in the re-branding of a product or service, you’ll know the problems that name generation can cause. Competition in today’s financial climate is fierce – you need a company/brand name that will really stand out from the crowd. We are told that a name should be unique and applicable...
Of all the breakout companies in the technology/innovation economy of the last 30 years, Apple stands alone and small business owners and non-profits can learn a great deal from Apple's success story: Don't overlook small details. The iPad2 has been deemed less impressive than the awesome SmartCover designed for it. Keep things simple. Apple's most successful products (iPod, iPhone and the iPad) are all very minimal....
In speaking with a potential client about what she is looking for in a graphic design/web development firm, she said "it's important to know what's important to that firm, what they are doing and working on". I thought this was a great idea for a post. Here are some thoughts on what makes Ratio7's team tick and thrive: First, and foremost,...
Ratio7 has a strong ethical sensibility that incorporates our Christian values and our business integrity. We also are acutely aware of sustainability and the need to green our business and to help clients green theirs, as well as to successfully promote the fact that they are considering this important step. Not only is it the right thing to do, but...
Not every company or organisation needs a full-fledged, multi-page website with lots of features. There are times that a min-site will serve your purpose and Ratio7 has created many of these for clients. What we created for Somewhereto is a useful example of the powerful and streamlined approach that you might need versus a full website. In this case, Live Union...
Typography is essentially print styles. Artists and graphic designers and writers see styles everywhere but you may not realize the impact typography has on you and your business message or design intent. However, at Ratio7, we are trained to advise you on which typography style supports and amplifies the message you actually want to send. Generally speaking, there are two broad categories...