Ratio7 | E-commerce

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E-commerce

21 Jun Are You Ready to Outsource?

Posted at 01:57h in Business, Copywriting, Creativity, Design, E-commerce, E-Marketing, Logos and Branding, Marketing, Social Media, Website Design & Development

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Outsourcing seems to be one of the most frequently used words online today. Lots of things can and are outsourced by businesses on a daily basis. Are you outsourcing anything, and if not, should you be? Good examples of frequently outsourced services are web design, writing and virtual assisting. Different businesses have different requirements but they can very often save money...

21 Jun Should You Be Worried By Google Search Changes?

Posted at 01:55h in Blog, Business, E-commerce, Marketing, Search Engine Optimisation, Website Design & Development

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Not if you have a good strong website. We’ve all read about the changes Google has made to its search algorithm over the past year or so. Last year caused a mass panic of website owners who saw the rankings of their websites disappear from sight in the search engine results. Google has announced more tweaks to its algorithm since that...

10 Dec What to Do When an Online Revenue Stream Dries Up

Posted at 04:32h in Blog, Business, E-commerce, E-Marketing, Marketing

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If you read this part of our website on a regular basis, you’ll know that we have written about the advantages of multiple revenue streams before. But just as other revenue streams can dry up, so can internet revenue streams. The trick is in knowing what to do when this happens. Multiple revenue streams are always the best way to earn...

14 Nov Are You Scared of Developing Your Online Business?

Posted at 02:32h in Business, E-commerce, E-Marketing, Marketing

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Doing business online is the best way to find new customers in all kinds of locations. But if you are used to having an offline presence you might feel nervous about going online and having your own website. This is particularly true if you are thinking of actually selling your goods and services from the site itself. Depending on your way...

04 Aug Standing out from the crowd

Posted at 23:44h in E-commerce, Marketing

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There’s very little doubt that the current financial climate is proving to be very difficult for many companies. Staying ahead of the competition and getting your products and services acknowledged by the masses can be a real challenge. Internet commerce provides consumers with more choice than ever before and in this fierce and competitive new world we must embrace new...

02 Jun Small Business Lessons from Google

Posted at 16:10h in Blog, E-commerce, Logos and Branding, Search Engine Optimisation, Video

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Google dominates the Internet. Their search engine is a universally used and understood tool. Most of us don't even understand the scope of Google's business ventures. Google started off (in 1998) and continues with this mission: "organize the world‘s information and make it universally accessible and useful". And, as you'll see in the video below, they say every decision is based...

02 Jun What You Can Learn from Apple

Posted at 07:00h in Blog, Creativity, Design, E-commerce, Logos and Branding, Mobile, Website Design & Development

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Of all the breakout companies in the technology/innovation economy of the last 30 years, Apple stands alone and small business owners and non-profits can learn a great deal from Apple's success story: Don't overlook small details. The iPad2 has been deemed less impressive than the awesome SmartCover designed for it. Keep things simple. Apple's most successful products (iPod, iPhone and the iPad) are all very minimal....

09 May What's Important to Ratio7

Posted at 09:08h in Caffeine Fueled Thoughts, Creativity, Design, E-commerce, Logos and Branding, Magazines, Mobile, Print, Video, Website Design & Development

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In speaking with a potential client about what she is looking for in a graphic design/web development firm, she said "it's important to know what's important to that firm, what they are doing and working on". I thought this was a great idea for a post. Here are some thoughts on what makes Ratio7's team tick and thrive: First, and foremost,...

08 Dec Colour Trends for the Web

Posted at 03:55h in Creativity, Design, E-commerce, Logos and Branding, Mobile, Website Design & Development

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Colour trends vary by genre: home decor, fashion, automotive and, not surprisingly, digital media. Like fashion, certain colours and colour combinations are often in or out, hip or passe'. Who can forget peach and teal from the 1980's or burgundy and hunter green from the 1990's? But, like fashion, certain colours and combinations gain new popularity because of their retro...

06 Dec Is Your Site Ready for Mobile?

Posted at 02:55h in Blog, Design, E-commerce, Magazines, Mobile, Website Design & Development

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Smartphones are ruling the technology roost. More than 2.5 billion will be sold worldwide between 2010-2015 and by next year, smartphones will be the most common form of mobile phone in use. This means a vast majority of your customers and web visitors will be visiting via their mobile phones and a computer. But is your website ready? If you go...