Businesses of all sizes require web traffic in order to increase exposure to their audience, and generate sales. It's not actually enough to have an attractive website - it needs to be found. If your website is failing to achieve high rankings in internet search results, then you are losing business to your competitors. Increasing your rankings is certainly possible through search engine optimisation...
During my first year of university, I decided that the excitement of being a fresher wasn't enough. I needed more of a thrill. So with two friends, I went on a sponsored hitch-hike from Sheffield, South Yorkshire, to Tallinn (Estonia). We needed to traverse 1,783 miles without spending more than £15 on travel, and we had 10 days to do it. It's...
Outsourcing seems to be one of the most frequently used words online today. Lots of things can and are outsourced by businesses on a daily basis. Are you outsourcing anything, and if not, should you be? Good examples of frequently outsourced services are web design, writing and virtual assisting. Different businesses have different requirements but they can very often save money...
How often do you sit down and think about where you want your business to go? Do you simply keep trundling on and hope to achieve more naturally over time, or do you adapt to changing conditions on a continual basis? We all have different ways of maintaining our businesses, but you have to agree that brainstorming is always the best...
Twitter, LinkedIn and Facebook – three of the most popular and often used social media sites for business people and entrepreneurs across the web. Are you one of them? With so many corporate entities and businesses making the most of these social media sites today, it would be a crime not to join them. Social media can be intimidating when you...
Sometimes it doesn’t matter how much preparation you put into creating a website or blog and getting traffic to it. Whatever you do there are times when you simply can’t seem to get the visitors you want. Some people simply give up when they get to this stage. But this is the point where you need to remember that not everything...
You probably already know how important it is to add content to your website on a regular basis. This is one of the most important ways to make sure your website ranks higher in the search engines. A regularly updated site is a fresh site with fresh content to share with its readers. It is very likely therefore to rank...
Most people online today know what SEO means. But the importance of search engine optimisation can be underestimated. While it is true that some sites have succeeded despite having no sense of SEO in their content, many others have failed for the same reason. This is why it pays to make sure you do ‘get’ SEO. Search engine optimisation is a...
Blogs can be extremely powerful traffic generators and money spinners. But they can also fail miserably. Which category would you put your blog into? Even if you have reluctantly admitted that your blog fits better in the second category than the first, it’s not too late to do something about it. There is an affliction in blogging that we might call...
If you read this part of our website on a regular basis, you’ll know that we have written about the advantages of multiple revenue streams before. But just as other revenue streams can dry up, so can internet revenue streams. The trick is in knowing what to do when this happens. Multiple revenue streams are always the best way to earn...