Type "branding agency Hertfordshire" into Google and you'll find both us and our competitors making the same point. Developing your brand doesn't have to be ridiculously expensive, but you should be willing to put in some decent investment to make it distinct; also ensuring it stands the test of time and maximises the chances of your business being perceived as high-quality. You should be prepared to invest...
So you're looking to brand, or rebrand, your company… Who do you hire to take on your project? There are a number of options available to you, such as approaching a freelancer, or an agency. Are there any differences? If so, what are the pros and cons of each? Is there an ideal option? As one of the top searches for “branding agency...
There are many self-proclaimed designers out there. Some of them are terrible. Others are better. In our day, where there are easily-accessible online learning resources and widely-diffused design technologies (e.g. Adobe Cloud), many self-taught types aren't that bad at all. But what sets a great designer apart from a good one? You might be surprised to hear that it isn't necessarily...
How do companies typically communicate the value and nature of their brand? It could be any kind of company, but let's just take lawyers as an example. The essence of brand communication in a company normally goes along these lines: “We have some of the most experienced lawyers in town, with outstanding expertise and qualifications in family law, property law and inheritance law. They’re knowledgable, friendly,...
Outsourcing seems to be one of the most frequently used words online today. Lots of things can and are outsourced by businesses on a daily basis. Are you outsourcing anything, and if not, should you be? Good examples of frequently outsourced services are web design, writing and virtual assisting. Different businesses have different requirements but they can very often save money...
If you’re not, it’s time to get a new one. Even the best logos need freshening up every now and then, so if you’ve had yours for a long time (or worse, you don’t have one at all) think about getting a new one you can be proud of. Logos are tricky to pin down when it comes to choosing one...
A brand is the image of a business. It’s amazing how we can take a shape, a colour or a clever idea and combine them to create something that people will instantly recognise. The best brands are world famous. A successful brand is something that every company and business strives to achieve. But what do you do when you gain that...
Hop on the internet and it won’t take you long to find reams of information about logos. What makes a good one? When is it time to change an old logo and revamp it into something new and more modern? How do you know if you’ve got a real stinker? Logos are one of the things we do here at Ratio7....
If you’ve ever started a new business, or have been involved in the re-branding of a product or service, you’ll know the problems that name generation can cause. Competition in today’s financial climate is fierce – you need a company/brand name that will really stand out from the crowd. We are told that a name should be unique and applicable...
Google dominates the Internet. Their search engine is a universally used and understood tool. Most of us don't even understand the scope of Google's business ventures. Google started off (in 1998) and continues with this mission: "organize the world‘s information and make it universally accessible and useful". And, as you'll see in the video below, they say every decision is based...