Ratio7 | Logos and Branding

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Logos and Branding

02 Jun What You Can Learn from Apple

Posted at 07:00h in Blog, Creativity, Design, E-commerce, Logos and Branding, Mobile, Website Design & Development

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Of all the breakout companies in the technology/innovation economy of the last 30 years, Apple stands alone and small business owners and non-profits can learn a great deal from Apple's success story: Don't overlook small details. The iPad2 has been deemed less impressive than the awesome SmartCover designed for it. Keep things simple. Apple's most successful products (iPod, iPhone and the iPad) are all very minimal....

09 May What's Important to Ratio7

Posted at 09:08h in Caffeine Fueled Thoughts, Creativity, Design, E-commerce, Logos and Branding, Magazines, Mobile, Print, Video, Website Design & Development

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In speaking with a potential client about what she is looking for in a graphic design/web development firm, she said "it's important to know what's important to that firm, what they are doing and working on". I thought this was a great idea for a post. Here are some thoughts on what makes Ratio7's team tick and thrive: First, and foremost,...

09 May Going Green

Posted at 08:39h in Design, Logos and Branding, Search Engine Optimisation, Website Design & Development

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Ratio7 has a strong ethical sensibility that incorporates our Christian values and our business integrity. We also are acutely aware of sustainability and the need to green our business and to help clients green theirs, as well as to successfully promote the fact that they are considering this important step. Not only is it the right thing to do, but...

15 Apr Repurposing Your Video

Posted at 06:21h in Blog, Logos and Branding, Mobile, Video

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We do video. We do it great! And so, when you have a finished product from us promoting your event, your brand or telling the story of your company, we want you to maximize it. Video ranks higher in search engine marketing (notice how those YouTube videos are up near the top on Google?) and also can be more compelling,...

01 Mar A Typography Primer

Posted at 11:08h in Design, Logos and Branding, Magazines, Print, Website Design & Development

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Typography is essentially print styles. Artists and graphic designers and writers see styles everywhere but you may not realize the impact typography has on you and your business message or design intent. However, at Ratio7, we are trained to advise you on which typography style supports and amplifies the message you actually want to send. Generally speaking, there are two broad categories...

04 Feb Successfully Name Your Business

Posted at 09:16h in Creativity, Design, Logos and Branding, Print, Search Engine Optimisation, Website Design & Development

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A catchy, memorable business name is the starting point for an eye-catching logo. While a poorly imagined name won't necessarily kill or stifle your business, great business or product names can spread more easily and help your customers find you more easily. Can you imagine Google as anything different? A great business name can be informative as well as catchy, letting...

08 Dec Colour Trends for the Web

Posted at 03:55h in Creativity, Design, E-commerce, Logos and Branding, Mobile, Website Design & Development

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Colour trends vary by genre: home decor, fashion, automotive and, not surprisingly, digital media. Like fashion, certain colours and colour combinations are often in or out, hip or passe'. Who can forget peach and teal from the 1980's or burgundy and hunter green from the 1990's? But, like fashion, certain colours and combinations gain new popularity because of their retro...

01 Sep Colour: A Complicated Concept

Posted at 13:21h in Creativity, Design, Logos and Branding

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Colour is a crucial element in graphic design, whether digital (the Web) or analog (print). Colour in design is a surprisingly complex issue. There are a variety of different colour models used in graphic design but the most common are RGB (Red, Green and Blue) and CMYK (Cyan, Magenta, Yellow and keyBlack). When these colour models are used in print,...

01 Sep Branding: It's All About Emotion

Posted at 13:18h in Creativity, Design, Logos and Branding

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Branding is a funny little term that means so much. Your company's culture, its image, what it wants to convey, how it wants to entice is all part part of "branding". But the most important part of branding is the emotion it wants to evoke in the viewer and potential customer. A great film for all business owners about to work...

01 Sep Ratio7 Rocks! Video Production

Posted at 13:16h in Logos and Branding, Video

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Smart phones have taken the world by storm and, coupled with tablets, are changing the way businesses market and sell their products and services. Video is crucial now because it is easier to view on these technologies than text content and because video ranks higher in search engine results. While you can certainly do short amateur videos with your personal handheld...