Logos and Branding | Ratio7

01 Sep What's Your Website's Purpose?

Posted at 13:11h in Blog, Creativity, Design, E-commerce, Logos and Branding, Search Engine Optimisation, Website Design & Development

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Whether you are having a site built by scratch or doing a redesign of your existing site, it is really important to examine the reasons you have a website at all. Sound obvious? It isn't. If you look at your own favorite sites, you will find that they serve many different purposes. For a graphics team like Ratio7 to build...

01 Sep Video Promotion and Ratio7

Posted at 13:06h in Design, Logos and Branding, Search Engine Optimisation, Video

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Whether you are a small business or a solo brand, promotional videos offer something to your customer that they can't get any other way. A video brings your business and your brand to life, allowing customers the ability to connect and experience you and what you offer in an authentic manner. There are a variety of ways to use promotional...

01 Sep Online Forums: Get Readers Talking

Posted at 13:01h in Logos and Branding, Website Design & Development

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Back in the early days of the Internet, user groups were all the rage. Then social networking began and forums like Yahoo Groups seemed to take a backseat to these slick new sites like Facebook and MySpace. In reality, there are literally hundreds of thousands of member forums and they are a great way to create buzz and interact with...

01 Sep Leverage That Logo!

Posted at 12:59h in Creativity, Design, Logos and Branding, Print, Website Design & Development

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Many companies use their logos in very traditional ways (signage, letterhead, business cards, online branding), but new and exciting ways of using your logo are popping up. You may have heard of Jason Sadler and his I Wear Your Shirt endeavour? Companies are paying him to wear their logos on a t-shirt. It is brilliant concept and certainly a...

01 Sep Content is King!

Posted at 12:55h in Design, Logos and Branding, Search Engine Optimisation, Website Design & Development

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Part of branding and web design is the text on the page, but it is usually completely overlooked or dismissed as unimportant. Not so! In the world of advertising, it is often said that "content is king". Content are your words in a brochure, sales letter, on a blog or website, advertisement or even a business card. Strong copywriters have...

01 Sep WordPress Your Business

Posted at 12:45h in Blog, Logos and Branding, Search Engine Optimisation, Website Design & Development

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Wordpress is emerging as the leader of blogging sites and software. For the common user interested in using Wordpress, there are some things that can be confusing. Let us clarify some details for you! 1. Wordpress.org and Wordpress.com are two different entities owned by the same company. The free Wordpress.com site is for casual users who do not need or want...

31 Aug 5 Ways to Make Print Memorable

Posted at 12:05h in Creativity, Design, Logos and Branding, Print

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We are all consumers who are faced with marketing materials every day. From brochures to leaflets, stickers to business cards, we pick these things up and often discard them before they are ever read. If you are a business owner, this can be a challenge if you want your marketing message to be heard. At Ratio7, we know some ways...

31 Aug Make It Sticky!

Posted at 11:53h in Design, Logos and Branding

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In order to make a marketing message memorable, it has to be "sticky". Made to Stick, a great book by Chip and Dan Heath, offers tips and templates on how to get your marketing messages to stick in the public's mind. Not only is the book informative, it is engaging and a fun read filled with urban myths and...

31 Aug What Makes a Great Brand?

Posted at 11:44h in Logos and Branding

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Fast Company has a brilliant article reminding business that, despite new media, internet, social networking, a company's brand remains important to your businesses results. Here's a summary for those of you tempted to ignore or downplay the importance of this business basic Your brand needs to be believable and your team needs to buy into what it stands...

31 Aug Colour and Graphic Design

Posted at 11:40h in Design, Logos and Branding

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Color is an extremely important part of graphic design. Most people do not realize that color conveys emotion and how formal the message of your design pieces are. Changing a color scheme on a layout can completely change the look and feel of what you are trying to say to your customers or clients. As...