Your website is a window onto the world – a window through which potential customers can look to find what they need. It almost seems as if everyone knows what a good website should look like, but actually designing one and getting the right mix of words and images is a lot harder than you think. Images speak a thousand words,...
No doubt you’ve already joined the online revolution – millions of us now have a multitude of online social networking profiles and websites. We can even read the latest news stories online – virtually every major magazine and paper across the globe now has their own website. This shift in media forms has made marketing more accessible than ever to...
If you’ve ever started a new business, or have been involved in the re-branding of a product or service, you’ll know the problems that name generation can cause. Competition in today’s financial climate is fierce – you need a company/brand name that will really stand out from the crowd. We are told that a name should be unique and applicable...
In speaking with a potential client about what she is looking for in a graphic design/web development firm, she said "it's important to know what's important to that firm, what they are doing and working on". I thought this was a great idea for a post. Here are some thoughts on what makes Ratio7's team tick and thrive: First, and foremost,...
Typography is essentially print styles. Artists and graphic designers and writers see styles everywhere but you may not realize the impact typography has on you and your business message or design intent. However, at Ratio7, we are trained to advise you on which typography style supports and amplifies the message you actually want to send. Generally speaking, there are two broad categories...
Printed materials (newspapers, magazines, books, newsletters, etc.) are the stuff of much debate these days. Graphic designers, including those of us here at Ratio7, have had to learn and adapt quickly to the Web and digital age. And we've happily succeeded! But we still do print, despite the naysayers saying it is dead, or dying. Why? Not everyone has an iPad! Sure...
A catchy, memorable business name is the starting point for an eye-catching logo. While a poorly imagined name won't necessarily kill or stifle your business, great business or product names can spread more easily and help your customers find you more easily. Can you imagine Google as anything different? A great business name can be informative as well as catchy, letting...
E-books are all the rage. Increasingly people are getting their information online or via devices like Amazon's Kindle and e-books are perfect for this. They are also a great way to market yourself as an expert. You can write an e-book yourself or work with a ghostwriter and pay to have it done. Either way, one of the things that...
Many companies use their logos in very traditional ways (signage, letterhead, business cards, online branding), but new and exciting ways of using your logo are popping up. You may have heard of Jason Sadler and his I Wear Your Shirt endeavour? Companies are paying him to wear their logos on a t-shirt. It is brilliant concept and certainly a...
We are all consumers who are faced with marketing materials every day. From brochures to leaflets, stickers to business cards, we pick these things up and often discard them before they are ever read. If you are a business owner, this can be a challenge if you want your marketing message to be heard. At Ratio7, we know some ways...