Logo design is an art and a science. The process can seem a bit tedious and like it is lacking a structured process. There is no way to do logo design without a great relationship between designer and client. Lots of communication and tweaking are involved until the client feels fully satisfied. There are a few...
So few people send mail anymore. It is a digital era and most of our communication is by phone or email. Actually going to the post box and opening an envelope, without a bill inside, is a rarity. And, thus, it is an easy way to stand out. Holiday season is upon us, so we not create a unique and...
Graphic design firms, like Ratio7, probably take for granted that the general public understands what they do and what their service offerings are. So, what can you expect in regards to services when you contact Ratio7? The core of where you begin is with branding (or re-branding). A graphic design firm, like Ratio7, will meet with you...
Branding isn’t just for large corporations like Nike and Starbucks though we are all familiar with their logos and culture. Branding is also for individuals, particularly those who work as speakers, consultants, coaches but can also be important for doctors, massage therapists and more. What is Personal Branding? Tom Peters wrote a brilliant article which coined...
Despite advances in technology, Web design and capabilities, a business card still makes an important statement and is a necessary tool for networking. If you are still using one of the 1500 business cards you bought 5 years ago, it might be time to have a designer review both your design and the content on the...