Businesses of all sizes require web traffic in order to increase exposure to their audience, and generate sales. It's not actually enough to have an attractive website - it needs to be found. If your website is failing to achieve high rankings in internet search results, then you are losing business to your competitors. Increasing your rankings is certainly possible through search engine optimisation...
Not if you have a good strong website. We’ve all read about the changes Google has made to its search algorithm over the past year or so. Last year caused a mass panic of website owners who saw the rankings of their websites disappear from sight in the search engine results. Google has announced more tweaks to its algorithm since that...
Sometimes it doesn’t matter how much preparation you put into creating a website or blog and getting traffic to it. Whatever you do there are times when you simply can’t seem to get the visitors you want. Some people simply give up when they get to this stage. But this is the point where you need to remember that not everything...
It’s amazing how many webmasters shy away from making videos for their websites. The normal way for many of them to get in touch with their readers is to write a blog post or an article. This is great for SEO and it provides content that the spiders can crawl to index for the search engines. But it doesn’t tell the...
You probably already know how important it is to add content to your website on a regular basis. This is one of the most important ways to make sure your website ranks higher in the search engines. A regularly updated site is a fresh site with fresh content to share with its readers. It is very likely therefore to rank...
Most people online today know what SEO means. But the importance of search engine optimisation can be underestimated. While it is true that some sites have succeeded despite having no sense of SEO in their content, many others have failed for the same reason. This is why it pays to make sure you do ‘get’ SEO. Search engine optimisation is a...
It hardly seems possible that another year is nearly over. But here we are, looking back on 2011 and looking ahead to the promise of 2012. There is no doubt that 2011 has been a tough trading year for many people. But whether you include yourself in that description or not, there couldn’t be a better time to look ahead...
There was a time – a good few years ago now – when all you had to do to get online was to whack up a very simple website with a very basic design. Nowadays of course all this has changed. It’s not enough to have a website anymore – you have to have a site that looks good, feels good...
If you’re not sure, the chances are you’ve got the first kind. The answer to this question is simple – optimised sites tend to get a lot more relevant traffic than ones that haven’t been optimised. Search engine optimisation – or SEO to give it its shorter and more manageable name – is very important when it comes to creating...
A blog is, by definition, all about you. At least it is if it’s a personal blog. But that doesn’t mean you should put any less work or effort into it than you should with a blog designed to promote your company or business. A lot of people want to earn money from their blog, and why not? If you could...