Search Engine Optimisation
Part of branding and web design is the text on the page, but it is usually completely overlooked or dismissed as unimportant. Not so! In the world of advertising, it is often said that "content is king". Content are your words in a brochure, sales letter, on a blog or website, advertisement or even a business card. Strong copywriters have...
Wordpress is emerging as the leader of blogging sites and software. For the common user interested in using Wordpress, there are some things that can be confusing. Let us clarify some details for you!
1. Wordpress.org and Wordpress.com are two different entities owned by the same company. The free Wordpress.com site is for casual users who do not need or want...
Consider a Web site your "home away from home". It is the landing destination for current or would-be customers and it is imperative that it be graphically appealing with solid content and an easy user experience. What do all these things mean though? What is graphically appealing? How do you define solid content or a...
Blogging should be a key component of your online marketing plan. Blogging allows you to interact with customers and clients in a more conversational, community-oriented way and offers them additional value over the basic information your Web site probably offers. Blogging doesn't need to be done daily, but it does need to be done consistently to...
Do a quick search for SEO and you will drown in all of the articles and news about search engine optimization on the Web. Of course, you used a search engine to do your search! Websites should be configured to make it easy for search engines like Yahoo and Google to find your company. Many are...
