If you’re not sure, the chances are you’ve got the first kind. The answer to this question is simple – optimised sites tend to get a lot more relevant traffic than ones that haven’t been optimised. Search engine optimisation – or SEO to give it its shorter and more manageable name – is very important when it comes to creating...
Yes it’s a strange question, but it’s one that should be answered – especially if you’re going to make it profitable. It’s amazing that some people aren’t able to describe their business in a single sentence. For some reason some believe that setting up an online business and promoting a website is a lot easier than creating an offline business. But...
More to the point, do you know how to make it say wow? Let’s face it most of us know a good website when we see one. It’s also fair to say we can easily spot a bad website. Bad websites make us flee to other, safer havens. Good ones make us stick around and explore what there is to...
Of all the breakout companies in the technology/innovation economy of the last 30 years, Apple stands alone and small business owners and non-profits can learn a great deal from Apple's success story: Don't overlook small details. The iPad2 has been deemed less impressive than the awesome SmartCover designed for it. Keep things simple. Apple's most successful products (iPod, iPhone and the iPad) are all very minimal....
In speaking with a potential client about what she is looking for in a graphic design/web development firm, she said "it's important to know what's important to that firm, what they are doing and working on". I thought this was a great idea for a post. Here are some thoughts on what makes Ratio7's team tick and thrive: First, and foremost,...
Ratio7 has a strong ethical sensibility that incorporates our Christian values and our business integrity. We also are acutely aware of sustainability and the need to green our business and to help clients green theirs, as well as to successfully promote the fact that they are considering this important step. Not only is it the right thing to do, but...
Not every company or organisation needs a full-fledged, multi-page website with lots of features. There are times that a min-site will serve your purpose and Ratio7 has created many of these for clients. What we created for Somewhereto is a useful example of the powerful and streamlined approach that you might need versus a full website. In this case, Live Union...
Typography is essentially print styles. Artists and graphic designers and writers see styles everywhere but you may not realize the impact typography has on you and your business message or design intent. However, at Ratio7, we are trained to advise you on which typography style supports and amplifies the message you actually want to send. Generally speaking, there are two broad categories...
Printed materials (newspapers, magazines, books, newsletters, etc.) are the stuff of much debate these days. Graphic designers, including those of us here at Ratio7, have had to learn and adapt quickly to the Web and digital age. And we've happily succeeded! But we still do print, despite the naysayers saying it is dead, or dying. Why? Not everyone has an iPad! Sure...
A catchy, memorable business name is the starting point for an eye-catching logo. While a poorly imagined name won't necessarily kill or stifle your business, great business or product names can spread more easily and help your customers find you more easily. Can you imagine Google as anything different? A great business name can be informative as well as catchy, letting...