Many companies use their logos in very traditional ways (signage, letterhead, business cards, online branding), but new and exciting ways of using your logo are popping up. You may have heard of Jason Sadler and his I Wear Your Shirt endeavour? Companies are paying him to wear their logos on a t-shirt. It is brilliant concept and certainly a...
Part of branding and web design is the text on the page, but it is usually completely overlooked or dismissed as unimportant. Not so! In the world of advertising, it is often said that "content is king". Content are your words in a brochure, sales letter, on a blog or website, advertisement or even a business card. Strong copywriters have...
Advertising on a blog or website is a way to generate additional income, even if it was designed to market your own services or business. You can refer business to other sites and get a potential commission for the sales. This is referred to as "affiliate marketing" and can end up earning you some significant cash! The most well-known affiliate...
Wordpress is emerging as the leader of blogging sites and software. For the common user interested in using Wordpress, there are some things that can be confusing. Let us clarify some details for you! 1. Wordpress.org and Wordpress.com are two different entities owned by the same company. The free Wordpress.com site is for casual users who do not need or want...
Many amateur Web designers (often business owners themselves) don't take a user's experience into account when setting up their site. A good user experience (UX) is crucial in improving a site's bounce rate (how fast your readers leave your site). The longer a viewer is on the site, the more likely they are to become a...
Consider a Web site your "home away from home". It is the landing destination for current or would-be customers and it is imperative that it be graphically appealing with solid content and an easy user experience. What do all these things mean though? What is graphically appealing? How do you define solid content or a...
Graphic design firms, like Ratio7, probably take for granted that the general public understands what they do and what their service offerings are. So, what can you expect in regards to services when you contact Ratio7? The core of where you begin is with branding (or re-branding). A graphic design firm, like Ratio7, will meet with you...
Blogging should be a key component of your online marketing plan. Blogging allows you to interact with customers and clients in a more conversational, community-oriented way and offers them additional value over the basic information your Web site probably offers. Blogging doesn't need to be done daily, but it does need to be done consistently to...
Branding isn’t just for large corporations like Nike and Starbucks though we are all familiar with their logos and culture. Branding is also for individuals, particularly those who work as speakers, consultants, coaches but can also be important for doctors, massage therapists and more. What is Personal Branding? Tom Peters wrote a brilliant article which coined...