31 Aug Before You Hire a Logo Designer
Logo design is an art and a science. The process can seem a bit tedious and like it is lacking a structured process. There is no way to do logo design without a great relationship between designer and client. Lots of communication and tweaking are involved until the client feels fully satisfied. There are a few steps to take in advance of hiring your designer and ways to make the process of logo design smoother.
Talk to your team, if you have one. If not, solicit input and ideas from people you trust and who know you and your business. The more ideas you have upfront, the easier it will be for the designer.
Ask yourself some questions. Do you want a casual colorful image or something more conservative and traditional? Where will you conceivably use the logo? Web, print, uniforms, banners, or additional licensed products to sell? Jot them all down.
Do your homework. Get out there and really look at other business logos. Identify the good from the bad and then save the ones that really speak to you and that seem like something that fits with your company’s culture.
Develop a budget. Most logo designs are bid as a single project, but do keep in mind this isn’t a 1 hour task. There will be lots of conversations, research on the designer’s part, and actual drawing and design. Ask yourself what you can realistically afford.
Once you’ve started the process, make yourself available to the designer. Your logo won’t get done if your designer can’t reach you! Realize that you are a key element of the design and make time in your schedule for phone calls and meetings.
A logo should reach out and visually grab potential customers. Great logos stand out in people’s minds: McDonald’s arches, Nike’s swoosh. Talk to Ratio7 about your logo needs. We’ll work with you to develop your distinctive brand!