ilovegifts

About This Project

ilovegifts appointed Ratio7 to re-brand their Presence online shop under the new brand “ilovegifts”. They wanted to improve the online shopping experience for their customers, making it easier and more enjoyable to use the website which included adding a gift wrap and personalised card service. They wanted the new branding to be fun, quirky and appeal to a large target audience.

A set of logos was created to reflect the new fun and quirky brand featuring a different icon for each department of the site. A stunning and easy-to-use design was created featuring a custom-designed banner and an introduction for each category and sub-category resulting in a rich user experience. A simple flash animation was also added to the homepage to create interest and guide customers to the top selling product lines. Popup gift wrap and personalised card options were added into the shopping basket, proving to be a big hit with the customers.