The complete branding exercise for the Magna Carta 800th Anniversary features strong, clean lines that connect clearly to a contemporary world, whilst retaining subtle medieval overtones. This logo will be widely used as part of the national celebrations in the lead up to 2015, and so the logo has been kept as simple as possible to allow for wide variations in how it can be displayed. As part of the branding toolkit we have included the use of reverse type on a series of different colours and background textures to further underscore the Medieval connection.