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charity Tag

02 Jun What You Can Learn from Apple

Posted at 07:00h in Blog, Creativity, Design, E-commerce, Logos and Branding, Mobile, Website Design & Development
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Of all the breakout companies in the technology/innovation economy of the last 30 years, Apple stands alone and small business owners and non-profits can learn a great deal from Apple's success story: Don't overlook small details. The iPad2 has been deemed less impressive than the awesome SmartCover designed for it. Keep things simple. Apple's most successful products (iPod, iPhone and the iPad) are all very minimal....

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09 May What's Important to Ratio7

Posted at 09:08h in Caffeine Fueled Thoughts, Creativity, Design, E-commerce, Logos and Branding, Magazines, Mobile, Print, Video, Website Design & Development
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In speaking with a potential client about what she is looking for in a graphic design/web development firm, she said "it's important to know what's important to that firm, what they are doing and working on". I thought this was a great idea for a post. Here are some thoughts on what makes Ratio7's team tick and thrive: First, and foremost,...

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15 Apr Mini-Sites: Big Tool, Small Site

Posted at 06:40h in Design, Search Engine Optimisation, Website Design & Development
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Not every company or organisation needs a full-fledged, multi-page website with lots of features. There are times that a min-site will serve your purpose and Ratio7 has created many of these for clients. What we created for Somewhereto is a useful example of the powerful and streamlined approach that you might need versus a full website. In this case, Live Union...

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15 Apr Repurposing Your Video

Posted at 06:21h in Blog, Logos and Branding, Mobile, Video
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We do video. We do it great! And so, when you have a finished product from us promoting your event, your brand or telling the story of your company, we want you to maximize it. Video ranks higher in search engine marketing (notice how those YouTube videos are up near the top on Google?) and also can be more compelling,...

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