This is a question many people ponder over when it comes to writing content for their sites. It doesn’t matter whether it is a blog post, an article, a web page or anything in between. Should it take fifteen minutes, an hour, two days or anything else? In truth there is no firm answer to this question. In fact the question...
In February's edition of the Red Room we are talking website content and plenty of it. Helen talks us through the advantages of adding timely content to your website and why we shouldn't be scared of making videos for your site. Grab a latte and a comfy chair and enjoy....
It’s amazing how many webmasters shy away from making videos for their websites. The normal way for many of them to get in touch with their readers is to write a blog post or an article. This is great for SEO and it provides content that the spiders can crawl to index for the search engines. But it doesn’t tell the...
You probably already know how important it is to add content to your website on a regular basis. This is one of the most important ways to make sure your website ranks higher in the search engines. A regularly updated site is a fresh site with fresh content to share with its readers. It is very likely therefore to rank...
Website design is a powerful tool. When it is used correctly it can engage the visitor and keep them on the site and the page. But it can also be too powerful for some to wield. This is why it makes sense to hire a professional in web design when it comes to creating or overhauling your website. Let’s think about...
Most people online today know what SEO means. But the importance of search engine optimisation can be underestimated. While it is true that some sites have succeeded despite having no sense of SEO in their content, many others have failed for the same reason. This is why it pays to make sure you do ‘get’ SEO. Search engine optimisation is a...
More and more businesses are realising that e-newsletters are a wise way to build their business. Not only do they keep your business name in the forefront of your customers’ minds, they also generate more sales over the short and long term. It’s understandable that you might feel nervous about committing to a regular newsletter. After all every single one has...
Your website is a window onto the world – a window through which potential customers can look to find what they need. It almost seems as if everyone knows what a good website should look like, but actually designing one and getting the right mix of words and images is a lot harder than you think. Images speak a thousand words,...
If there is one thing that many webmasters try to get done on their own, it’s copywriting. It doesn’t matter whether that means coming up with blog posts, articles or content for their website, they want to do it all themselves. It seems to be the one thing they’ll cobble together in a hasty half hour while they pay the...
Online entrepreneur Charles Duncombe has released information about the shocking state of spelling on websites. Following an in-depth analysis of website figures, it has been revealed that the use of bad spelling can actually cut online sales by half. This news is rather worrying - to put it mildly! So what exactly is going on here? Are we forgetting the basics...