How important would you say creativity is when it comes to developing your business? Would you say it is the most important aspect of all, the tool that enables you to stand out among the crowd of competitors who are jostling you at every opportunity? Or would you say it doesn’t really have much bearing on what you do from...
Of all the breakout companies in the technology/innovation economy of the last 30 years, Apple stands alone and small business owners and non-profits can learn a great deal from Apple's success story: Don't overlook small details. The iPad2 has been deemed less impressive than the awesome SmartCover designed for it. Keep things simple. Apple's most successful products (iPod, iPhone and the iPad) are all very minimal....
In speaking with a potential client about what she is looking for in a graphic design/web development firm, she said "it's important to know what's important to that firm, what they are doing and working on". I thought this was a great idea for a post. Here are some thoughts on what makes Ratio7's team tick and thrive: First, and foremost,...
Applications (apps) are changing the world. In fact, a recent article says that the smartphone is actually more a personal computer than the PC actually ever was. By the end of 2011, the majority of cell phone users will be using smartphones. And now that iPads and it's competitors are so popular, there are apps for everything! 300,000 options at...
Branding is a funny little term that means so much. Your company's culture, its image, what it wants to convey, how it wants to entice is all part part of "branding". But the most important part of branding is the emotion it wants to evoke in the viewer and potential customer. A great film for all business owners about to work...
Sometimes those creativity batteries need to be recharged and a creativity (or artist) date is a fun way to do just that. Originally coined by Julia Cameron, author of The Artist's Way, many people working in a variety of creative endeavors use these dates to fertilize pending ideas and to generate new ones. Sometimes they are helpful just to get...
"Design" is a term that has crossed boundaries, from the creative to the practical. You can thank Apple for bringing public awareness to good design and that awareness has now spread to the common consumer. Tim Brown, CEO of branding giant, IDEO has written Change by Design which examines how the creative process and design methods are helpful in all...
Creativity isn't important just for artists, musicians, graphic designers and writers. These days everyone in business is tasked with being more innovative. So how do you get those juices flowing when you don't feel like you are a creative person? Let's dispel this myth: Only certain people are creative. Not true! Whether it is writing a business...
Creativity is not just for graphic and Web designers, writers and artists. On the business landscape, creativity is getting a lot of press. Innovation, ideas, thinking "outside the box" are all extensively taught and recruited for in business. Problem-solving is a creative process. There are some great resources online that will teach you how to...