If you spend some of each day on the internet, you will probably see lots of different websites promoting one thing or another. Not all of them are sales website – some are purely for informational purposes. However, if you want to sell goods or services online you will need to get a professional website that is able to bring...
If you read this part of our website on a regular basis, you’ll know that we have written about the advantages of multiple revenue streams before. But just as other revenue streams can dry up, so can internet revenue streams. The trick is in knowing what to do when this happens. Multiple revenue streams are always the best way to earn...
The internet age has given every business far more ways in which to communicate with their potential customer base. But sometimes you need a little help in making that connection, especially if you’re using a brand new method you’re not familiar with to get the message across. Take video production for example. Most of us aren’t familiar with the skills and...
The internet is changing all the time, and as it changes the idea of making money online can change too. There used to be a time when anyone could set up a simple website and expect to make some money from it, but those times are long gone. The good news is that there are many more ways to make...
Yes it’s a strange question, but it’s one that should be answered – especially if you’re going to make it profitable. It’s amazing that some people aren’t able to describe their business in a single sentence. For some reason some believe that setting up an online business and promoting a website is a lot easier than creating an offline business. But...
There is no doubt that the internet has become the focus of all our lives over the past decade or so in particular. This has led to many new and exciting ways to promote your business. You can have a website, you can have countless social media accounts and you can have a blog. There is plenty more you can...
Hop on the internet and it won’t take you long to find reams of information about logos. What makes a good one? When is it time to change an old logo and revamp it into something new and more modern? How do you know if you’ve got a real stinker? Logos are one of the things we do here at Ratio7....
Research undertaken by Universal McCann in 2008 revealed that there were around 184 million active blogs available on the Internet. Since then, the popularity of blogging has accelerated rapidly - to the point where accurate figures have not as yet been obtained for 2009-2011, this would suggest that blogs are not a passing phase. So why exactly do people love blogging...
Online entrepreneur Charles Duncombe has released information about the shocking state of spelling on websites. Following an in-depth analysis of website figures, it has been revealed that the use of bad spelling can actually cut online sales by half. This news is rather worrying - to put it mildly! So what exactly is going on here? Are we forgetting the basics...
Typography is essentially print styles. Artists and graphic designers and writers see styles everywhere but you may not realize the impact typography has on you and your business message or design intent. However, at Ratio7, we are trained to advise you on which typography style supports and amplifies the message you actually want to send. Generally speaking, there are two broad categories...