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made to stick Tag

31 Aug Make It Sticky!

Posted at 11:53h in Design, Logos and Branding

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In order to make a marketing message memorable, it has to be "sticky". Made to Stick, a great book by Chip and Dan Heath, offers tips and templates on how to get your marketing messages to stick in the public's mind. Not only is the book informative, it is engaging and a fun read filled with urban myths and...