24 Aug Successful Branding; Some Lessons From Simon Sinek (2 Mins)
How do companies typically communicate the value and nature of their brand? It could be any kind of company, but let's just take lawyers as an example. The essence of brand communication in a company normally goes along these lines: “We have some of the most experienced lawyers in town, with outstanding expertise and qualifications in family law, property law and inheritance law. They’re knowledgable, friendly,...