It’s amazing how many webmasters shy away from making videos for their websites. The normal way for many of them to get in touch with their readers is to write a blog post or an article. This is great for SEO and it provides content that the spiders can crawl to index for the search engines. But it doesn’t tell the...
You probably already know how important it is to add content to your website on a regular basis. This is one of the most important ways to make sure your website ranks higher in the search engines. A regularly updated site is a fresh site with fresh content to share with its readers. It is very likely therefore to rank...
It's a new year and Helen kicks off January's articles in the Red Room with a fresh look at SEO and avoiding the bells and whistles....
Most people online today know what SEO means. But the importance of search engine optimisation can be underestimated. While it is true that some sites have succeeded despite having no sense of SEO in their content, many others have failed for the same reason. This is why it pays to make sure you do ‘get’ SEO. Search engine optimisation is a...
If you’re not sure, the chances are you’ve got the first kind. The answer to this question is simple – optimised sites tend to get a lot more relevant traffic than ones that haven’t been optimised. Search engine optimisation – or SEO to give it its shorter and more manageable name – is very important when it comes to creating...
Ratio7 has a strong ethical sensibility that incorporates our Christian values and our business integrity. We also are acutely aware of sustainability and the need to green our business and to help clients green theirs, as well as to successfully promote the fact that they are considering this important step. Not only is it the right thing to do, but...
A catchy, memorable business name is the starting point for an eye-catching logo. While a poorly imagined name won't necessarily kill or stifle your business, great business or product names can spread more easily and help your customers find you more easily. Can you imagine Google as anything different? A great business name can be informative as well as catchy, letting...
Ratio7 loves Wordpress for clients, not just because it is user-friendly for designers, but because it is user-friendly for, well, users AND Google and other search engines love it. They also have handy little bits of code, called 'plugins' that are easy to install to customize your site. If you are a Ratio7 customer, we take care of these for...
Google XML Sitemap? Ugh. Running a small business involves managing thousands of details, many of which you don't know much about. Ratio7 understands that (we're a small business too!) and we have your back. Managing your Wordpress site is a science in and of itself and its most important purpose is to attract new customers. There is a lot of...
Whether you are a small business or a solo brand, promotional videos offer something to your customer that they can't get any other way. A video brings your business and your brand to life, allowing customers the ability to connect and experience you and what you offer in an authentic manner. There are a variety of ways to use promotional...